Customer Experience and Design

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Crafting Design Thinking Led Omnichannel Customer Experience

Customer Experience manifests in different forms. For end customers it could be in the form of personalized omnichannel experiences across devices and for employees and users it is ease of availability of information to take informed decisions. Organizations need to be on the digital curve to be able to craft these customer experiences.

Organizations have managed to build monolithic IT systems that were good enough to meet customer requirements at the time. However, as technology evolved, fundamental market dynamics shifted from it being a sellers’ market to that of a buyer’s market. They are now reworking those supporting IT systems to make them nimble enough to meet these newer challenges.

Design Thinking is at the heart of this change. An empathetic approach to experience dimension would create customer stickiness.


Our Expertise



Accolite is at the forefront of crafting unique experiences for all stakeholder community, across all journey touchpoints. We have designed a unique "Design Thinking" program for employees to learn a proven and systematic approach to Software Engineering.

We work with various clients across Banking and Financial Services, Healthcare, Insurance, Communications, Hi-Tech and Logistics domains. We have been able to create many customer facing applications which have helped our Clients retain and win large customer bases with high satisfaction.

Offerings

User Research and Design Strategy

Visual Design

Rapid Prototyping

Front End Design and Development

Case Studies

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