The client wanted to expand its traditional role of providing financial protection against ill-health by becoming a partner in people’s wellness, helping them to prevent and postpone onset of diseases. To achieve this, the client needed:
- A mobile application that would make healthcare more accessible for common people. This was designed as a part of the cultural shift accelerated by Covid.
- The application was to be high on customer centricity, to engage customers and provide proactive alerts and notifications on diseases.
- Be an omni channel digital platform which could track customer journey and help as a Point of Sale (POS) for buying health Insurance.